Batesville is the economic, cultural, and recreation hub of North Central Arkansas. The City of Batesville saw an opportunity to restructure bonds to improve parks and ensure quality drinking water for years to come.
The Batesville Area Chamber of Commerce led the campaign, with input from City officials. Our task was clear, we needed to educate voters on the complexity of the 4 ballot issues and target voters who most likely to support the issues.
Using a variety of marketing tactics, like direct mail, video, social media, and text messaging campaigns, we were able to pass all for issues. Over 80% of voters supported the issues.
